Healthcare 60 Clinics, One Strategy

Problem

Scattered Success, Hidden Opportunities

With 60 clinics spread across distant locations, this dental practice group was flying blind on two critical fronts: digital marketing ROI and provider performance. They were spending heavily on Google Ads without clear attribution, and had no systematic way to identify their top-performing doctors.

‍Solution

The Solution: Complete Practice Intelligence

We integrated their entire digital and operational ecosystem using AWS, Snowflake, and DBT to create unprecedented visibility.

Data Sources Connected:

POS systems across all 60 locations
Google Ads data and attribution
Payroll systems
Dental practice management software

‍Results

The Results: 50% Drop in Marketing Costs, 80% More Bookings

Marketing Transformation:

50% reduction in cost per booking within 3 months
80% increase in bookings from the same ad budget
3.5x Return on Ad Spend (ROAS) for top-performing clinics

Provider Insights

Discovered the top 20% of doctors generate 60% of total revenue
Optimized one provider's schedule to increase utilization from 55% to 80%

Operational Efficiency:

Cut 20 hours per week of overstaffing across 8 low-traffic clinics
Improved wage-to-revenue ratio by 15% within 2 months

New Strategic Capabilities:

Complete patient journey tracking from ad click to booking to acquisition
Customer Lifetime Value and Customer Acquisition Cost (CAC) analysis
Provider utilization rates and procedure profitability
Patient wait time optimization
Repeat visit rate analysis

"Gerald and his team didn’t just help build our data infrastructure, he helped translate what we needed into a system that works. Thanks to them, we launched in two states and we’re just getting started."

John Muñoz

CEO of Macherr

The Pattern of Success

What do these transformations have in common?

They Started With Existing Systems:

No massive software overhauls required.

We Connected Scattered Data:

Multiple sources became one source of truth.

Automation Replaced Guesswork:

Real-time insights replaced quarterly reports.

Results Came Quickly:

Most improvements were visible within months.

ROI Was Measurable:

Investments paid for themselves through operational improvements.

Your Transformation Starts Here

These aren't special cases. They're examples of what happens when businesses stop accepting "that's just how it is" and start demanding "show me the data."

Whether you're managing multiple locations, optimizing marketing spend, or trying to understand what drives your business, the insights you need already exist in your systems.

Healthcare: 60 Clinics, One Strategy

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